Rapala fishing lures are hand-tuned and tank-tested for a perfect swim right from the start. With an unwavering commitment to quality since 1936, Rapala has earned its reputation as a trusted brand with a global reach, selling 20 million lures a year in over 140 countries. This dedication to quality is why Rapala lures have been used to catch more world record fish than any other brand, and why they make better fishermen.